When Business Ideas Become Cultural Norms
Two years ago, this blog touched upon the then-quite-new idea of the Single's Day as new haven for Chinese online consumerism . Some two years later, this "holiday" manufactured by the Chinese ecommerce giant Alibaba has not only remained strong and growing as the world's largest annual event of online sales, but has also begun to spread its idea to the non-Chinese world. Out here in the depth of Southeast Asia, ecommerce firms such as Lazada has latched on to the idea, and now, trying to run with it in a decidedly unfamiliar environment for Single's Day adherents.