Allowing Change in Foreigners' Identities as a Key for Greater Japanese Soft Power
It is often quite amusing to see online (and real-life) comments about foreigners living in Japan. For the wide-eyed newbies a couple of years into their residence in Japan, the full-hearted embrace of Japanese society is still quite palpable. They speak of how clean the streets are, how good the services are , and how convenient the public transit can be. But when one checks in forums full of old-time Japan residents a decade or more into the country, a whole new different picture emerges. In comments laced with open cynicism, the old-timers criticize the lack of change of a country that treats them as exotic animals to be gawked at endlessly.