The "Go to Travel" campaign was supposed to symbolize the return of Japanese tourism. In an industry that has been battered by a 99.9% decline in the number of foreign tourists, the government-initiated campaign promised to save restaurant and hotel operators around the country by subsidizing domestic tourists to make up for the shortfall. Yet, just a few days before the campaign was due to start, the government announced that trip to and from Tokyo, the epicenter of COVID transmissions in Japan, will be excluded as a target for subsidies, leading to a surge of cancelations of hotel and tour bookings.