A mother-and-son team, a budget of less than USD 1,000, and five years of handmade graphic work on secondhand computers, and a production company that used to be a house decoration firm...by now, the story of Niu Lai has become well-known not just in China but around the world. The summer "blockbuster" and allegedly the most profitable film in the history of cinema has certainly come a long way from its initial reputation for terrible animation, monotone dialogues, and an almost entirely nonsensical plot that attracted wholesale ridicule.