Sports and Writing are Almost Startup-Proof; For the Periphery, Credibility is Earned Through Joining the Mainstream
Sporting culture is one of those things one simply cannot create from scratch. A startup may disrupt an industry through a combination of innovative technology, clever marketing, and novel business models. But startups in the form of athletics draw more frowns and ridicule than admiration. Even after a couple of hundred years in existence, the American version of football is still criticized for being a misnomer. Plenty of new exercises, from Quidditch to paddleball, face uncertain futures, as their popularity is seen more as a fad among certain population segments rather than as universally accepted.