Chongqing Shows the Pitfalls and Opportunities of a Social Media-Fueled Tourism Boom
"Chongqing was cool, but after seeing all the social media posts about the city...something was just missing for me." The German guy I met at the hostel in Chengdu had this to say when I inquired about his impression of my next destination. Seeing the ambivalence on his face was a bit worrying. After all, like him and millions of others, I was drawn to visit the city because of viral online content. Youtubers gave the city monikers of the Cyberpunk City while vlogging about its dazzling nighttime views and mindblowing mountainside construction.