Into the World:
The Random Thoughts in My Mind

At the first sight, the Won Won Shopping Complex looks like any other retail/office building in central parts of Taipei.  The concrete two-floor building is devoid of paint, excess decorations, and frankly, any character that would make it stand out among dozens of similar buildings with similar grey/brown hues on a rather nondescript street.  The sign for the complex is small and fading, hidden behind little booths selling cheap SIM cards and a seat for the tired, half-napping security guard.  For those in a hurry to their destinations, the Won Won Complex do not really deserve a second look, in the same way its neighbors also would not.

When the author was attending elementary school in Japan as a child, the concept of catering for foreigners within both the school environment and community was practically unheard of.  While foreigners have already been not rare even in a provincial city like Kanazawa by the early 1990s, the general mainstream society basically pretended that if the foreigners are treated not any differently from the Japanese, they will assimilate into Japanese culture in no time.  As much as many foreign residents treated to go along with such idealistic wishes of the Japanese majority, to accept a new culture while abandoning an old is difficult.

One of the favorite tools for teachers in American high schools is the Scantron.  These machine-readable little slips are the key to automating multiple choice tests.  Teachers enter the correct answers in the scanning machine before the multiple-choice test even happens.  And then students color in the bubbles that correspond to what they think are the right answers on the Scantron slip.  Immediately after the test, the teacher gathers all the slips and shove them into the scanning machine.  The machine automatically grades everyone's test, and the teacher is saved from having to manually check all the answers.

A few months ago during a trip back to San Diego , the author heard about an initiative ran by PhD students and postdocs at the University of California at San Diego (UCSD).  The initiative involves a weekly trip by a few science researchers to the nearby drinking holes, where they will mark themselves as people doing scientific research and take questions from other, normal customers.  By taking the time to appeal to the laymen's curiosity about science, they are hoping to reduce the distance between scientists and normal people, and make more people understand the necessity of scientific research for their own daily lives.

Given the frequency of how many social events for complete strangers are held in Tokyo , it is often interesting to see why many people choose not to participate in any of them.  Some are rather understandable, like the fact that many people (especially among foreign students) are unwilling to shell out money for socializing when they are in financially dire straits to begin with.  Others are just pathologically introverted, mentally unfit for for putting themselves in front of large groups of people for the sake of just getting to know people in fleeting ways.  The anxiety of such experiences, for them, is traumatizing.

When a restaurant or a retail shop advertises itself topic to the general public, one of more common method used is to emphasize its long tradition of operations.  The term "Since (insert year of founding here)" is frequently placed right next to the company name and logo.  The logic goes that if customers recognize just how long the company has been in operation, with no change in business or name, they can have the assurance that the products being sold are of high quality.  After all, those same products have been satisfying generations of customers, and if there were not satisfied, there is no reason the company still exists.

When Japanese firms and government market the concept of "Cool Japan" abroad, a few formulas come in mind.  For them, to get foreigners to "like" Japan and its culture, it simply cannot beat a demonstration of what are traditional combined with the country's modern quirks .  The likes of martial arts, kimono, and tea ceremonies can expose foreigners to the historical depths, while singing idol groups, cartoon characters, and technological demonstrations can show how the country can combine its traditional values and mold it in a modern sense.