The Premature Death of "Social Ecommerce"
Once upon a time not that long ago, inserting the "social aspect" to the fast-growing industry of online shopping was considered a no-brainer. Integrate the likes of Facebook and Twitter functions to product pages on ecommerce outlets, and the words of the mouth from one's friends and families, increasingly merging into one biggest online networking presence , will as a collective provide the necessary persuasion to get potential online shoppers to click on those "check-out" buttons. After all, just as people take friends to go with them on trips to brick-and-mortar retail outlets, they also should for their online counterparts.