"Glocalization" and Avoiding a New Form of Cultural Imperialism by Watching TV
Amidst the continuing doubts of whether English is even necessary in a completely Japanese environment, the English-nization Project in Rakuten is continuing to move forward (albeit with slow speed and high controversy in implementing practically every step). And with even greater difficulty, plenty of individual frustrations, (hidden) resistance , the mental portion of English-nization, i.e. "thinking not exclusively like a Japanese person," is also somehow being pushed forward in small isolated patches. However, while everyone has been focusing on defining this so-called "globalization" in Rakuten and arguing how it is practically implemented in an already established and rather conservative company structure, all are seeming to how divisive even labeling "globalization=good" can be. Just as the company is all the sudden divided into camps of those who can and cannot speak English due to English-nization, "globalization" is bound to put