Limited Offline Marketing = More Audience for Each Event?
With a population of slightly under 1 million, Chiba city ought not to be a major market for public events. Yet, the city has no shortage of public spectacles that are accessible to the masses. The city has professional basketball, baseball, and soccer teams, each with its own dedicated facilities. It also has large convention centers, community halls, and other event spaces that can accommodate thousands of people at once, enabling it to be the host of concerts by popular musicians, product exhibitions by various industries, and other ad hoc gatherings such as fireworks and traditional festivals.