Does Emphasizing "This is the Best in the World" Really Bring in Foreign Tourists?
Looking at brochures that Japanese governments and private firms create (in English and other foreign languages) targetting visitors to the country, there is often a tendency to resort to extreme ways in describing some highlights. Phrases like "the best food," the "most beautiful temple," and the "best preserved natural landscape" abounds, both when the said brochures try to compare themselves to other, similar attractions across Japan and in other countries. Such emphasis on the extreme can seriously distort the image of the country in ways that are, in the long term, detrimental to attracting more tourists from abroad.