Putting Indian Soft Power at the Cusp of Globalization
Every time the author goes to see an Indian film, with its fanciful, high octane dance moves, he wonders why this particular genre, so prolific in absolute terms, have not made a bigger splash on the global stage. Contrary to what many people say, many Bollywood films are not particularly plotted narrowly for the comprehension of only an Indian audience, and indeed have simple straightforward good-guy-vs-bad-guy story-lines that are so tantamount to Hollywood's success in places where knowledge of American culture and English language is still sorely lacking.