Often, Money Has to be Sacrificed to Retain a Unique Identity
In front of the Harajuku train station in Tokyo is a busy shopping arcade called Takeshita Street. During the 90s, this was the epicenter of a major fashion counterculture in Japan. Young women with tanned skin, boldly colored hair and gaudy clothing strutted down the street, presenting themselves as the antithesis of a mainstream culture that believed in the beauty of fair (read: white) skin, jet-straight shiny black hair, and cute blouses with toned-down designs. The eponymous "Harajuku style" became known worldwide as a streak of individualism in a Japanese society perceived as fundamentally conformist .