Japan's Image Cleanup before the Olympics: a View from a Convenience Store
The convenience store, a 24-hour retail operation that many Japanese (and foreign residents) depend on for the need for a late-night quick meal or emergency provisions of consumables like shampoo and toothpaste, is often a microcosm of the entire Japanese retail environment. Due to their limited space and relatively high prices for goods sold (compared to supermarkets that do not operate 24 hours a day), convenience stores must constantly adjust products on the shelf to reflect what the local consumers really need that they would pay a premium for those items at the oddest hours of the day.