Food Companies that Seek to Expand Abroad Should Target the Cool and the Cosmopolitan
To ask people about their favorite foods can often be a very personal experience. One would find many people from around the world to be very particular about what they find to be delicious (perhaps with the exception of rural Africans ), based a set of ingredients and cooking methods that are peculiar to certain cultures. But more than the sum of ingredients and cooking methods, people define a delicacy based their personal encounters with the foods in question, often laced in memories that are not easily replicable. Stories of mom's cooking and hidden restaurants in unknown destinations do not converge among different people.