Does K-pop “Get” the World? - Reflecting on the Socio-cultural Significance of “Gangnam Style’s” Unlikely Global Success
“See, sometimes foreigners just do not ‘get’ Korean music. They just don’t seem to understand it!” As an avid follower of Korean pop music that has been all the rage across Asia in the past decade , I still frequently hear about such genuine anxieties in heated discussions with those with keen interest in continued global expansion of K-pop across the world. They see a clear “glass ceiling” for just how much Korean pop music, and Asian pop music in general, to expand beyond Asia .