The Tinder-fication of Online Job Search
In the age of COVID-19, finding a romantic partner is no longer a niche activity. Starting with Tinder, dating apps gradually went from a novelty for digital natives, to a commonly accepted way to meet strangers, supercharged by various physical distancing guidelines during the pandemic that restricted changes for real-life encounters in physical events. While social desirability bias means precise data for prevalence remains unavailable, anecdotal evidence shows that many youngsters now see dating apps as the primary method to go beyond their immediate social circles in the quest for love. With their increasing popularity, dating apps have induced their own sense of fatigue among both newcomers and long-time users. The ease of expressing affection and initiating conversations with new people means that the cost of acquiring new opportunities for dates is drastically reduced. As a result, the value of each opportunity is decreased in relative terms. After all, if it is so easy to meet ...