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Showing posts from April, 2019

Food Companies that Seek to Expand Abroad Should Target the Cool and the Cosmopolitan

To ask people about their favorite foods can often be a very personal experience. One would find many people from around the world to be very particular about what they find to be delicious (perhaps with the exception of rural Africans ), based a set of ingredients and cooking methods that are peculiar to certain cultures. But more than the sum of ingredients and cooking methods, people define a delicacy based their personal encounters with the foods in question, often laced in memories that are not easily replicable. Stories of mom's cooking and hidden restaurants in unknown destinations do not converge among different people.

The Awkwardness and Attractiveness of Okinawa as a "Cultural Borderland"

To say Okinawa represents a subset of Japanese culture is to ignore how the local culture is influenced by its historical relationships with its other neighbors. Even today, such influences are felt in daily lives. Foods with distinctive Chinese names like s anpin (香片, jasmine tea) and  chinsuko (金楚糕, lard cookies) are not found in the local cultures of other Japanese regions, while the tendency to eat meat as they are in big pieces (pig feet and pork belly especially) reminds visitors more of Southeast Asia than the meticulously processed cuisines of mainland Japan.

Perverse Incentives Prevent Villages from Becoming More Economically Efficient

From first sight, Yomitan, on the northeastern coast of Okinawa's main island, is a rather odd village.  Among the small plots of sugarcane fields are five or six-stories-tall apartment blocks that would not be out of place in any major city in the world.  Instead of rustic local eateries, its coastal areas and main streets are lined with luxury resorts and high-end restaurants that cater to holidaymakers from across Japan and the world beyond.  With so many guesthouses and shops in the village, it is difficult to imagine anyone actually making a living doing anything related to farming.

Accepting Foreign Elements as the Basis for Cultural Evolution

Cherry blossom season is upon us in Japan.  As is the case every year around the same time, people go out with friends onto the tree-lined streets and parks, appreciating, over food, drinks, and photos, the flower-filled trees, for a couple of weeks, adding a mesmerizing pink hue to the often grey cityscapes.  The concept of hanami , or flower-viewing, has in recent years become not only a Japanese phenomenon.  Many countries across the world have also seen large crowds gathering over their own avenues of pink flowers, as people come to enjoy a yearly event still associated with Japanese culture.