Soft Power Revisited: "Majority Culture" vs "Minority Culture"?!
The rising importance of "soft power" in modern society is unmistakable and unavoidable . In an era when more deadly weapons and less urgent conflicts make wars among established nations less likely, the battle for supremacy between nations is increasingly shifting to ones dominated by positive image and cultural influence. While one may not feel just how fierce this quiet cultural battle is, when one finds oneself living in the supposed "cultural melting pot" of Europe and America, the issue of cultural interaction and communication becomes a matter of daily life. Yet, occasionally, it is more interesting to see how some cultures do NOT interact, and attempt to stay insular in an otherwise extremely multicultural atmosphere. Instead of "melting in" and mixing with elements of other peoples and customs, the similarly "foreign" cultures imported to a third country may implicitly but surely, battle for influence, both in order to remain true to ...