What Does a Non-Korean Korean Restaurant in Malta Says About Globalization of "Ethnic" Pop Culture
It was not yesterday that Korea became a cultural superpower. Yet, amidst the global rise of K-pop , K-drama, and even K-cosmetics, K-food remains relatively obscure. It is not surprising. After all, learning to cook a cuisine requires skilled chefs who are often unwilling to emigrate from their home countries, especially to those with lower salaries. Finding authentic ingredients or importing them from Korea affordably requires legal and regulatory support. And it is always a risk that the cuisine may not suit the local palate, especially given Korean food's reputation for being spicy.