It is More Profitable for the Tourist Industry to Target Older Travelers
The microbrewery in the center of Takayama city felt a bit out of the place. Despite being surrounded by wooden buildings from more than century ago, the clientele of the little bar and restaurant is distinctly un-Japanese. When I visited the location for dinner at 8pm on a Saturday, none of the people inside were Japanese. Perhaps attracted by the reputation of their brews, white couples in the fifties and sixties occupied most of the tables and the counter, trying more than half a dozen unique beers the microbrewery had on tap.