Is the Rise of Live-Streaming Erasing "Humility" as a Virtue in East Asia?
COVID-19 has reiterated the importance of selling products online. As the fear of contracting the disease compels people to minimize time outside the home for as long as possible for many people, online shopping has become the primary method for many people to secure both their daily necessities as well as simply indulging in the pre-COVID habit of window shopping on the high streets, but only online. As materialism grips Asian societies , consumers increasingly find themselves unable to get away from the urge to browse what to buy next, even if it can only be done in front of a smartphone or a computer screen.